Skills that pay a premium
Some skills are worth several times more per hour than others — writing, code, design, sales, video editing. What they share is that the result is worth much more to the buyer than the hour cost.
- Shelf stacking$12
About a day to learn
- Social media posts$25
A few weeks to get decent
- Video editing$60
A couple of hundred hours of practice
- Website building$80
Months, and the result earns them money
The rate tracks two things: how few people can do it, and how much the buyer gains. Never how tired you are.
Do this
Look up real freelance rates for five skills. Pick the one they'd most enjoy building and find a free course for it.
Say this
"That's $60 an hour and that's $12 an hour. What's different about the value the buyer gets?"
A story
Two jobs, one afternoon each
Ben spent Saturday afternoon stacking shelves for $12 an hour. His friend Hana spent Saturday afternoon editing a small business's product video for $60 an hour. Both worked four hours. Hana had spent about two hundred unpaid hours getting good at editing over the previous two years, which is roughly what the gap was really made of.
Is Hana's hour worth five of Ben's?
Her hour is worth five times as much to the buyer, because the video makes the business money and a stacked shelf doesn't — and because far fewer people can do it. The two hundred hours were the entry fee.
The usual mistake
Waiting until you're good before charging. You will never feel ready, and cheap first jobs are how the two hundred hours get paid for.
The fix
Charge low, deliver properly, raise the price every few jobs. The rate follows the work, not the confidence.
