Day 137 of 180Week 28 of 36, TuesdayFourth quarter

Analyse an advert campaign

๐Ÿ“– Reading๐ŸŒ Real worldโฑ๏ธ about 35 minutes

Analyse three adverts from one campaign for shared purpose and technique.

Out of the exercise book and into something that actually happens.

Today is rung 10 of 12 on this topic

Author's purpose and how a text is built

Can do: Identifies whether a text informs, persuades or entertains, and how its structure serves that purpose.

Why it matters

Purpose determines how to read something. A child who reads an advert like a textbook is defenceless against it.

What it looks like when it's wobbly

Reads everything as neutral information, missing that structure itself is a persuasive choice.

โฑ๏ธ Two-minute check

Give an article. "What's it for? Why did they open with that story instead of the statistic?"

Solid looks like: Purpose named, and a structural choice linked to it.

The full activity for this topic ยท 20 minutes

Why In That Order?

A news article, an opinion column and an advert
  1. 1Read all three and label the purpose of each.
  2. 2Map the structure of one: what comes first, second, last.
  3. 3Ask why that order โ€” what does opening with a personal story do to the reader?
  4. 4Reorder it and discuss what's lost.
  5. 5Compare how the same fact is framed in the news piece and the opinion piece.

If it's too hard

Two texts with obviously different purposes.

If it's too easy

Analyse a text with a hidden purpose โ€” sponsored content, or a press release printed as news.

Say this

"Why start there? What did that opening do to you before you'd read a single fact?"

Reading practice

Week 28 at a glance

  1. Monday ยท Day 136

    ๐Ÿ”ข Math

    Proportion in four disguises

  2. Tuesday ยท Day 137

    ๐Ÿ“– Reading

    Analyse an advert campaign

  3. Wednesday ยท Day 138

    ๐Ÿ”ข Math

    Two conditions at once

  4. Thursday ยท Day 139

    โœ๏ธ Writing

    Present and defend

  5. Friday ยท Day 140

    ๐Ÿ”ฌ Science

    Antibiotic resistance

Your Cart (0)

Your cart is empty

Browse our shop to find activities your kids will love