Logo Design Challenge (Part 2)

Practice logo design in this art lesson: logo design challenge (part 2).

🎨 Studio Brief #7

Design a logo for a fictional company.

🎯 Your mission

Less is more. Then take one more thing away.

⚡ The twist

Cut every word that doesn't need to be there.

What you'll learn

Design a logo for a fictional company. A good logo is simple, memorable, and works in one color as well as many.

Get ready

Techniques you'll practise

logo designsimplificationvisual identity

GlueColored pencils

Step 1 of 4

Choose a fictional company: a bakery, a space agency, a pet shelter, a music school.

Step 2 of 4

Brainstorm 10 quick thumbnail sketches. Focus on simple shapes that communicate the business.

Step 3 of 4

Select your best concept and refine it into a clean, final drawing.

Step 4 of 4

Test your logo: does it work tiny? In black and white? If yes, it is a strong design.

Did you know?

🤯 Mind = Blown

🤯 The 'recycle' triangle was designed by a 23-year-old in 1970.

🌟 Artist Spotlight

🎨 Massimo Vignelli designed the NYC subway map. People still argue about it.

You did it!

🎯

We'll pick an art project that matches exactly where your skills are right now.

✨ More to explore

🌍 Where you see this: Every menu, app, and sign you've ever read was designed by someone like you.

🏆 Try this week: Redesign one boring sign you saw today. Make it better.

👨‍👩‍👧 At dinner: “If you could design the logo for our family, what would it look like?”

Send it to a parent looking for a 15-minute screen-free creative win.