Ads Try to Get You to Buy

Recognize that ads are written to persuade.

An ad, short for advertisement, is writing that tries to get you to buy something, go somewhere, or try something. Ads are written to persuade. They use exciting words and big promises. Read this made-up ad: 'Try our new sneakers!

The fastest shoes ever! Every kid loves them! ' Words like 'fastest ever' and 'every kid loves them' are trying to make you want the shoes. But are they really the fastest ever? The ad does not prove it.

When you see an ad, remember the author wants something from you.

• 1Ads are written to persuade.
• 2They use exciting words and big promises.
• 3Big promises are not always proven.