People pay you for solving problems
Nobody pays you just because you're nice. They pay you because you fixed something that was annoying them. Thirsty on a hot day is a problem. Cold lemonade solves it. That's a business.
The fourth picture is why doing it well matters. One good job usually brings the next one.
Do this
Walk around the house and find three annoying things. For each, say what someone could do to fix it.
Say this
"What's the problem you're solving? If there isn't one, nobody buys it — no matter how much work you did."
A story
Jonah counts the problems on his street
Jonah wanted to earn money and couldn't think of anything he was good at. His mum told him to stop thinking about himself and walk down the street looking for things that annoyed people. He came back with a list: the bins go out on Tuesday and Mr Pace can't lift his, three houses have leaves all over the path, and the twins next door lose their ball over the fence about twice a day.
Which of those is a business?
All three. Jonah found them by looking outwards instead of inwards — nobody pays you for what you are good at, they pay you for what is bothering them.
The usual mistake
"What am I good at?" It is the wrong first question, and it stops most people before they start.
The fix
Ask "what is annoying somebody near me?" instead. Skills can be learnt; a problem nobody has cannot be sold.
